Facebook Pixel
Measure, optimize and retarget using the Facebook pixel.
Improve your advertising efforts with Facebook Pixel.
Facebook Pixel is a code snippet that you can add to your website to help you measure how effective your advertising is by tracking the actions people take on your site, such as adding items to their cart or completing a purchase. You can use this information to retarget those customers in the future through Facebook ads.
Features
- Ensure that your ads are shown to the right audience.
- Discover new customers or retarget those who have visited a particular page or taken a specific action on your website.
- Boost sales. Utilize automatic bidding to reach customers who are more likely to complete the action you’re interested in, such as making a purchase.
- Evaluate your ads’ performance. Gain insight into the impact of your ads by analyzing what happens when people see them.
Installation guide
To start capturing audience data with Facebook Pixel, you’ll need to set up a pixel for each of your advertising platforms. To find your Pixel ID for Facebook, follow the steps below:
- Log in to your Facebook Ads Manager.
- Click on “All Tools” in the left navigation bar.
- Select “Events Manager.”
- Copy the Pixel ID from the dashboard.
- Install the Facebook Pixel plugin on Dukaan.
- Click on “Settings,” and it will prompt you for your Facebook Analytics Pixel ID.
- Paste your Pixel ID here to complete the installation.